We create clothing for those who confidently live by their own values. Our style is perfect for urban life, blending understated extravagance with individuality.

Our approach contrasts with classic fashion—we embrace postmodernism, mixing elements from different eras and subcultures, reinterpreting and transforming traditional motifs, and adding irony through prints. We strip away non-functional details, simplify the simple, and complicate the complex—while preserving structure and a refined color palette. A touch of pretentiousness and boundless creativity? Absolutely. Expect the unexpected.

It’s not about age or time. It’s a state of rethinking, where you replace standards with your own rules. It’s a lifelong journey. That’s why our audience has no age limits—timeless designs for women and men who love to explore their individuality and embrace this creative experiment.

Founded with love in Lviv, Ukraine.